Hootsuite Review – First Impressions

I must admit I was a little dubious about Hootsuite, but I’d felt some buzz around it on Social Media sites and decided to give it a shot. So far I’ve been using the free account and will document my experience as I go including after I make the transition to a pro account.

What is Hootsuite and How will it Help Me?

Hootsuite is a web based application which acts as a ‘Social Media Dashboard’ in that it collects all your different social media profiles and displays them in one place. It then allows you to do useful stuff like posting to all your profiles, or scheduling posts to appear at the best times. The way it’s intended to help you is that it should save you a lot of time on your social media activities while giving you the ability to leverage your social media accounts in ways you couldn’t do before. You can also track your progress with management and analytic tools.

Getting Started with Hootsuite

When you first start, you need to add your various social media accounts, like Twitter, Facebook, Google+ and others. You can then utilise these accounts by adding ‘streams’ of various functions of those accounts. For example with Facebook you can add your news feed as a stream, with Twitter you can add mentions, or search results.Adding Hootsuite Streams

I’ve found adding hashtags relevant to keywords associated with my site as a search stream for Twitter. You then get a continuous stream of those hashtags via your Hootsuite dashboard which is a fantastic way to find new people and content to interact with.

Hootsuite twitter streams

Add streams by Twitter Hashtags

Having only recently launched this site, my Twitter account is still young and doesn’t have many followers. Another feature that I’ve found useful with Hootsuite is that I can organise my followers by the number of followers they have, and then add the highest followed people to a list. Focusing on retweeting and interacting with this list of influential users will allow me to establish my account more quickly and also drive traffic to my website.

So Far, So Good.

So my first impressions of Hootsuite are good and I believe it’s a tool that I’ll continue to use. As I become more familiar with the features and find uses for them, I’ll update the site.

If you are interested in using Hootsuite, check them out here. Some of the features are:

  • Free 30 Day Trial of HootSuite Pro
  • Schedule and automatically publish 100′s of messages
  • Manage and post to multiple Social Profiles
  • Add up to 9 Team Members to your account
  • Measure your reach and track your success with Analytics

If any of you are using Hootsuite, I’d love to hear what you think – please leave a comment below!


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Neil is a guitar playing digital nomad living in South East Asia. Specialising in SEO, Social Media and Personal Development, his preferred habitat is a tropical white sandy beach with turquoise seas and an azure sky - occasionally holding a cocktail.

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  1. Nicely written Neil — I like your upfront approach in giving your immediate impressions upon giving it a try.

    Thanks for the kind words and let me know if I can help you out with anything HootSuite related.

    -Connor from HootSuite

  2. Hi Neil,
    thanks for stopping over at Darnell’s blog and leaving a comment on my interview. As a matter of fact, that’s how I came to discover your blog. I’ll surely be hanging around for long and creating a long lasting relationship.

    Now, I have heard much about hootsuite too. Looks like I created a free account on it too but I’ll have to check that out again.

    Thanks for the post and reminder. Do have a wonderful week ahead
    Enstine Muki recently posted…How to increase your PC speed and optimize it with Advanced System OptimizerMy Profile

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