I must admit I was a little dubious about Hootsuite, but I’d felt some buzz around it on Social Media sites and decided to give it a shot. So far I’ve been using the free account and will document my experience as I go including after I make the transition to a pro account.
What is Hootsuite and How will it Help Me?
Hootsuite is a web based application which acts as a ‘Social Media Dashboard’ in that it collects all your different social media profiles and displays them in one place. It then allows you to do useful stuff like posting to all your profiles, or scheduling posts to appear at the best times. The way it’s intended to help you is that it should save you a lot of time on your social media activities while giving you the ability to leverage your social media accounts in ways you couldn’t do before. You can also track your progress with management and analytic tools.
Getting Started with Hootsuite
When you first start, you need to add your various social media accounts, like Twitter, Facebook, Google+ and others. You can then utilise these accounts by adding ‘streams’ of various functions of those accounts. For example with Facebook you can add your news feed as a stream, with Twitter you can add mentions, or search results.
I’ve found adding hashtags relevant to keywords associated with my site as a search stream for Twitter. You then get a continuous stream of those hashtags via your Hootsuite dashboard which is a fantastic way to find new people and content to interact with.
Having only recently launched this site, my Twitter account is still young and doesn’t have many followers. Another feature that I’ve found useful with Hootsuite is that I can organise my followers by the number of followers they have, and then add the highest followed people to a list. Focusing on retweeting and interacting with this list of influential users will allow me to establish my account more quickly and also drive traffic to my website.
So Far, So Good.
So my first impressions of Hootsuite are good and I believe it’s a tool that I’ll continue to use. As I become more familiar with the features and find uses for them, I’ll update the site.
If you are interested in using Hootsuite, check them out here. Some of the features are:
- Free 30 Day Trial of HootSuite Pro
- Schedule and automatically publish 100′s of messages
- Manage and post to multiple Social Profiles
- Add up to 9 Team Members to your account
- Measure your reach and track your success with Analytics
If any of you are using Hootsuite, I’d love to hear what you think – please leave a comment below!